
About


Ellie Pounds
My Background
Creativity has always been at the heart of everything I do. I studied textiles and learned to sew from my mum and granny (who still inspire me every day). Over the years, I’ve worked in retail roles ranging from managing a local shop to leading visual merchandising in a large-scale store—coordinating launches, styling campaigns, and supporting head office with seasonal pitches.
I’ve managed everything from social media accounts to in-store displays, and started some freelance work 2020—helping all sorts of businesses (from boutiques to restaurants to online coaches) grow their presence, polish their visuals, and feel proud of how they show up.
What I'm all about
Creativity and Craft
Whether I'm styling a mannequin, or building a brand, I pour my heart into every detail
Connection
I love working locally and meeting amazing business owners, who care about what they do.
Support
I'm here to help, empower and encourage, whatever stage you're at.