Tonic Boutiques

Visual merchandising across a three-store high-end womenswear and accessories business, spanning the Cotswolds and North of England.

Working across a multi-brand retail environment, I was responsible for the visual merchandising of all three stores, creating and delivering seasonal window concepts, in-store displays and regular remerchandising to keep each space fresh, engaging and commercially focused.

My role included attending buying meetings and selecting collections, planning and delivering seasonal events and campaigns, styling new collections, creating window displays and supporting new store openings. I worked across a diverse portfolio of established fashion, beauty and lifestyle brands including Marella, Max Mara, Joseph Ribkoff, DK Company, Caudalie, OPI and REN, translating new collections and product launches into compelling retail displays.

The ongoing visual merchandising strategy helped create a more engaging customer experience, generating increased interest and demand for the collections and contributing to increased sales across the stores.