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Daylesford Organic
Location
Daylesford Organic
Date
October/November 2025
Experiential styling and visual merchandising for an exclusive Día de Muertos private event at Daylesford Organic’s Heritage House, delivered in collaboration with Kit & Caboodle.
Working with the Kit & Caboodle team, I helped lead and execute the styling and visual transformation of Heritage House, working to a tight turnaround and adapting quickly to the requirements of the event, space and multiple stakeholders.
The brief was to create an immersive Día de Muertos experience that felt distinctive and engaging while remaining true to Daylesford’s premium brand aesthetic. Working within the existing environment, I helped transform the space in a single day, creating considered visual moments throughout the guest journey.
This included developing an interactive 'market' installation within the reception foyer, using fresh fruit and tactile elements to engage the senses, alongside a dedicated photo wall and an ofrenda installation positioned in front of the DJ setup to create a strong focal point.
The project required careful planning, communication and on-the-ground problem solving to bring the vision together within a demanding timeframe, while maintaining high standards of presentation and brand consistency throughout.
